On October 31, 2014, the first modern smart bus stop with advertising, information and media equipment was presented in the city of Zhytomyr. We have developed a solution that shapes the architecture of cities, transport infrastructure and is a component of the development of information and communication technologies.
Since then, DozoR has built a network of outdoor advertising media with significant audience reach, focusing on speed, quality of service and informational progress.
"Form always follows function" - Louis Henry Sullivan. From design to installation and maintenance, illuminated and with free WiFi access, our stops and services are funded by advertising.
In today's fragmented media world, among the multitude of screens, the challenge of attracting and retaining consumer attention is growing. Advertising at bus stops offers a wide reach with high frequency, providing the opportunity to continuously and continuously deliver messages to the consumer.
A full-color LED screen combines all the main advantages of existing visual advertising technologies. Dynamic street advertising attracts the attention of everyone in whose field of vision it appears, as the gaze reflexively lingers on the elements of movement.
DozoR combined an information board predicting the arrival time of shuttle buses and an LED plane for playing commercials with audio accompaniment, which allows to increase the engaged audience by 3.5 times. And in the future, we strive to create a simple and affordable optimized display of ads.
At the beginning of their history, they were called "street lights", which were intended to be installed in the pavilions of public transport stops, where on one side there was a city map with route diagrams relevant for passengers, and on the other commercial information.
Today, the online format is indispensable for image advertising. The Key Visual of a brand, product or service should be an attractive and understandable poster that will create an image in the consumer of what he will get from this product or service.
